Scandal! Skittles Draws Controversy Over Packaging!
Another Woke company flirting with corporate suicide. If I were a stockholder, I'd be screaming bloody murder about the loss of revenue and damage to stock value over a sick ideology.
Skittles, the popular candy brand owned by Mars, has found itself embroiled in controversy as images of its “Pride” packaging featuring pro-trans statements have gone viral on social media, sparking backlash from conservative critics. The candy packaging, which proudly displays slogans such as “Joy Is Resistance” and “Black Trans Lives Matter,” was introduced in collaboration with GLAAD, a media monitoring organization known for advocating LGBTQ+ rights and representation.
This marks the fourth consecutive year that Skittles has partnered with GLAAD to show support for the LGBTQ+ community during Pride Month. The candy company pledged to donate $1 from every Skittles Pride pack sold to GLAAD, in a bid to contribute to their ongoing efforts to combat anti-LGBTQ+ discrimination through media advocacy.
Skittles, known for its colorful branding, had previously made a symbolic gesture in 2020 by temporarily replacing its iconic rainbow packaging with a black and white design, aimed at giving the rainbow back to the LGBTQ+ community.
Despite these efforts to promote inclusivity and diversity, the recent wave of backlash has been particularly fierce, with conservative critics accusing Skittles of pushing a pro-trans agenda on children. The candy’s appeal to young audiences, with over 75% of Gen Z adults reportedly favoring the brand according to a Morning Consult survey, has amplified concerns among conservative commentators.
Prominent voices in the conservative sphere took to social media to express their disapproval of Skittles’ packaging choices. A popular TikTok account, “Libs of TikTok,” claimed that Skittles was attempting to indoctrinate children into BLM and LGBTQ+ activism through its packaging and even pointed out the inclusion of a drag queen. Others chimed in, echoing the sentiment that Skittles had gone “completely woke.”
The criticism has also extended to Mars, Skittles’ parent company, with some comparing the situation to an incident involving Bud Light’s maker, Anheuser-Busch, which saw a significant market value drop after partnering with trans activist Dylan Mulvaney.
Interestingly, Mars isn’t the only candy company to face backlash for embracing LGBTQ+ themes this year. In a similar incident, Hershey’s encountered a boycott after featuring Fae Johnstone, a transgender man, in its International Women’s Day promotion. This led to the launch of “Jeremy’s Chocolate” by Daily Wire co-founder Jeremy Boreing, which features chocolate bars labeled with gender pronouns.
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A system of government where the least capable to lead are elected by the least capable of producing, and where the members of society least likely to sustain themselves or succeed, are rewarded with goods and services paid for by the confiscated wealth of a diminishing number of producers
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